Strategy
Brand Identity
Copywriting
Illustration
Social Media
Website Design
Go Simplified
Project Details
Go Simplified
Go Simplified started as a home organization brand and quickly grew into a trusted resource, amassing a community of over 500,000 followers. As their offerings expanded to include e-guides, courses, brand partnerships, and products, they needed a brand that could grow with them. We developed a fresh identity that reflects their modern, practical approach—helping people simplify their lives with ease. From refining their visual and verbal identity to creating a system that feels both approachable and aspirational, the new brand aligns with Go Simplified’s evolution and future ambitions.
Collaborators
Website Build, Margi Levitt
Animated Brandmark
Go Simplified’s brand mark is an animated infinity loop that seamlessly wraps around the “go,” symbolizing both endless possibility and a sense of support. Designed to reflect the brand’s mission of making life simpler and more manageable, the mark conveys movement, continuity, and ease—reinforcing the idea that organization and personal growth are an ongoing, supported journey.
