Otie is your everyday cafe but elevated. Serving up artisanally made baked goods and exceptional coffee, it’s about making space in your day to relax and indulge. When we were approached to name and build the brand for this cafe, our mission was to create an identity that celebrates the moments when you can unwind and treat yourself after a long day, or working overtime (OT). And so, “Otie”  was born and the clock illustration was developed as the brand’s primary icon. Otie’s bright and playful brand identity permeates all of its physical and digital touchpoints — from packaging to signage, menus and merch.

Featured on Design by Women, Morrre Design, Icographica