Title Properties is on a mission to transform commercial real estate in Calgary and across Canada, revitalizing office spaces into thriving hubs of collaboration, innovation, and community. When their team approached us to define and build their brand, we saw an opportunity to create an identity that would set them apart in the industry and capture their vision for dynamic, future-focused workplaces. We began with a comprehensive brand sprint workshop to establish the business’s core values, positioning, and long-term goals. This foundational work allowed us to develop a brand that balances professionalism with approachability, embodying Title Properties’ commitment to creating environments where both businesses and people can thrive. From naming the brand to crafting a distinct visual and verbal identity, every element was designed to reflect their innovative approach. The logo system, colour palette, custom illustrations, and brand copy (tagline, statement, and rally cry) work together to bring this brand to life – contemporary and timeless, yet adaptable for future growth. Once the brand identity was finalized, we designed and built their website, followed by creating key marketing assets that highlight Title Properties’ presence in Calgary and their unique approach to office space revitalization.