In 2016, Oneberrie set out to transform the baby bath experience, starting their journey by creating an innovative, luxurious, hands-free towel unlike anything else on the market. Since then, Oneberrie expanded beyond bathtime to offer a range of progressive, inclusive, high-quality essentials for the whole family - designed to last a lifetime and stand out in a sea of sameness. When we were approached by the founder of Oneberrie to refresh her beloved brand, we centered our efforts on enhancing the Oneberrie experience, focusing on how the products make people feel, the emotions they nurture, and the cherished connections they contribute to; experiences that transcend age and time. We began by completely redesigning the Oneberrie logo to convey calmness, softness, but also a sense of strength. We then selected an updated colour palette and typography and created original hand-painted brand illustrations, incorporating elements like berries, seashells, and flowers, to unify the brand’s new visual identity. The cornerstone of this rebranding project was creating new packaging designs for their signature products, ensuring each piece exudes warmth, nurture, connection, and education - leaving a lasting impression on every customer.