NationKit, known for its expertise in creating customized NationBuilder websites, sought to refine its brand to better reflect its global reach and professional capabilities. We were tasked with a complete brand overhaul, focusing on creating a contemporary and cohesive visual identity that would elevate their digital presence and resonate with their diverse clientele. Our approach began with a detailed discovery phase, understanding NationKit's mission, values, and unique selling propositions. Guided by this insight, we developed a new logo system that symbolizes their future-forward, community-driven ethos. The refreshed colour palette and typography were chosen to convey professionalism, trust, and innovation. Custom brand assets were created to enhance NationKit’s visual storytelling, ensuring consistency across all touchpoints. The final step in our collaboration was the design of a new website, developed to provide an intuitive user experience, showcasing NationKit’s services, case studies, and expert team. The design was optimized for both functionality and aesthetics, ensuring that it serves as a powerful tool for engagement and conversion.