Having designed the original ROWE brand over 5 years ago, we were excited to refresh its visual and verbal identity to reflect the company’s shift of focus toward ethical and sustainable staples that go beyond apparel. Building upon its brand values (simplicity, authenticity, and quality), we developed a brand and marketing strategy to establish ROWE’s new direction and the best path to get there. This was followed by an updated logo design, new brand colours and typography, supporting illustrations and copywriting, and the development of branded campaigns that reflect what ROWE is today. This refresh injected a new perspective and focus into the brand, breathing fresh life into its identity.