When "Christina Giuffre Real Estate" decided to rebrand, we were approached to rename and craft an entirely new visual and verbal brand identity for the company. Given its history and reputation, we wanted the new brand to pay homage to its roots and founder (Christina Giuffre) and drew inspiration from her initials to develop “Crescent Realty Group.” The Crescent Realty Group brand is inspired by the enduring aesthetic of New York City brownstones and the distinctive style of the 90s sportswear era, resulting in a visual language that resonates across generations. Hand-drawn illustrations complement iconic typography and a rich colour palette, seamlessly weaving contemporary and classic elements.

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