Nestled in the heart of Bragg Creek, Alberta, Laskin Hotel is more than just a place to stay – it’s a destination that defines genuine hospitality and cultivates meaningful connections, going beyond the ordinary to provide unforgettable experiences for its guests. We were approached to help convey the essence of this boutique hotel to the world by creating a comprehensive identity ecosystem for the “Laskin” brand. Working closely with the founders, we developed a brand strategy deeply rooted in their values and vision for this project. Central to this strategy was the creation of a brand architecture that not only accommodates future expansion and growth but maintains a consistent and cohesive identity that stands the test of time. We then crafted the visual and verbal identity for the hotel, encompassing everything from the logo system, colour palette and typefaces, illustrations, signage design, copywriting, and beyond. Each element was thoughtfully designed to reflect the hotel’s unique character, its natural surroundings, and its commitment to exceptional hospitality. The result is a captivating brand identity that not only pays homage to the spirit of Bragg Creek but tells a compelling story of innovation, creativity, and a profound dedication to community.