It all started with the dough: Chef Daniel Ramon has been developing his signature pizza dough recipe since the beginning of his career. Countless trials and tests eventually led to the creation of a unique and delicious Neapolitan-style dough for his first restaurant, Letty. We were approached to build a brand for the restaurant that stands out in a sea of sameness and evokes the bold flavours showcased on its menu, from naming the restaurant (inspired by Chef Ramon’s mother) to developing the visual and verbal identity for the brand. The result is a playful expression of Letty’s heart, soul, and stomach.

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