The Skin Set takes a science-backed, skin-forward approach to medical aesthetics, putting skin health first and foremost. Education and maintenance are the pillars of The Skin Set’s philosophy and when we were approached to name and build this brand, we knew these principles had to shine. Guided by specific themes and keywords (clean, bold, approachable), we landed on "The Skin Set" as it emphasized the idea of setting your skin up for success. This name inspired our approach to its visual identity, which features contemporary yet timeless typography, a distinct colour palette, and bold, abstract brand illustrations that infuse a playful and balanced energy into the brand, complementing its essence.